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Most people see charisma as something elusive and unachievable - a kind of magical, mysterious magnetism that you're either born with or not. And the fact is that nothing could be further from the truth!

Have you ever noticed people in business or your community that just seem to "draw" the attention of the masses? You see people gather around them and hang on every word they say. These types of people seem to be able to inspire great things from those they work or associate with. They exude charismatic leadership. The book explains that these types of people have an innate ability to attract people into their lives. They have a rare personal quality attributed to leaders who arouse fervent popular devotion and enthusiasm. This ability is due, in large part, to their charisma. And charisma is a powerful personality trait that can be learned!

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Keywords: the power of charisma
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